Value MappingValue Mapping

Value Mapping

A culture that attracts the right people and makes them want to contribute and develop with the organization is a key factor for sustainable competence supply and competitiveness.

"A strong culture is a key factor for attracting candidates with matching values, but also for retaining the talents recruited."

The organization's ability to attract and retain the right people is becoming increasingly crucial in a work-life characterized by a great lack of competence. A strong culture is a key factor for attracting candidates with matching values, but also for retaining the talents recruited. Knowing their organization's cultural DNA, that is, values and working methods is the basis for a sustainable supply of skills.

Value Mapping is a way of highlighting the values that the most important cultural carriers jointly represent, which creates a map of the organization's culture and values. In order to obtain an organization's common values, it is sufficient that 3-5 cultural carriers respond to a digital form. Often formal leaders, but not necessarily. The mapping is done using a research-based tool and includes:

Working methods in professional contexts - Which way of working prefers a person in given situations? Understanding their own and others' preferred approach reduces the risk of misunderstanding when a task is to be solved.

Personal values - The values are too important for how we can thrive and identify with a group.

Communication and Behavioral Style - Here the person's basic behavior (the behavior of the person preferably assumes) is related to the adapted behavior (the behavior the person assumes to fit into a specific environment and culture).

Result: The organization gets answers to which values ​​shape the culture and not just which values ​​one strives to act from outside. This knowledge provides good conditions for the organization to increase its self-understanding and to match future employees more effectively. Contact Patrick Westerlund and book a meeting.

Karin Netzell

Karin is CBDO at Hammer & Hanborg. For more information contact us!