A culture that attracts the right people and makes them want to contribute and develop with the organization is a key factor for sustainable competence supply and competitiveness.
"A strong culture is a key factor for attracting candidates with matching values, but also for retaining the talents recruited."
The organization's ability to attract and retain the right people is becoming increasingly crucial in a work-life characterized by a great lack of competence. A strong culture is a key factor for attracting candidates with matching values, but also for retaining the talents recruited. Knowing their organization's cultural DNA, that is, values and working methods is the basis for a sustainable supply of skills.
Value Mapping is a way of highlighting the values that the most important cultural carriers jointly represent, which creates a map of the organization's culture and values. In order to obtain an organization's common values, it is sufficient that 3-5 cultural carriers respond to a digital form. Often formal leaders, but not necessarily. The mapping is done using a research-based tool and includes:
Working methods in professional contexts - Which way of working prefers a person in given situations? Understanding their own and others' preferred approach reduces the risk of misunderstanding when a task is to be solved.
Personal values - The values are too important for how we can thrive and identify with a group.
Communication and Behavioral Style - Here the person's basic behavior (the behavior of the person preferably assumes) is related to the adapted behavior (the behavior the person assumes to fit into a specific environment and culture).
Result: The organization gets answers to which values shape the culture and not just which values one strives to act from outside. This knowledge provides good conditions for the organization to increase its self-understanding and to match future employees more effectively.
Karin is CBDO at Hammer & Hanborg. For more information contact us!