Social Recruiting

Establishing a relationship with potential employees

Social recruiting is all about establishing a relationship with potential employees even before there is an opening to apply for. This is something normal recruitment can’t handle. When using social recruiting potential recruits get a chance to learn about the culture, values and people in advance. This means that the first selection has already been done – those who find the proposition attractive and those who don’t. The aim is to find a few really relevant candidates who know enough about the organization and the role to make a wellfounded choice.

Strong culture a plus

In future professional life, the boundary between work and free-time will become blurred. That is why it’s important that the job matches the individual’s values and goals and gives good development potential.

Likes attract: Get employees to tell about their dreams and experiences to attract similar people to the organization. Social media builds a network and we are prepared to listen to others in a similar situation.

Challenge is a draw: We are attracted by challenge. Talk about challenges in the role and what is required to succeed. Then others who like the look of the challenge will apply while others who see it as too daunting will be deterred.

Opportunity to learn: Emphasise the development possibilities as this shows how the organization is keen to provide development opportunities for their staff.

Flexibility: are the workplace and processes flexible? Or not? Flexibility attracts some and structure attracts others. Be open about how the organization works so that you attract the right people.

Social responsibility: We want to be proud of our employer and the work that we do. So explain how the organization contributes to a better world.