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Customer Journey in Change

Hammer & Hanborg have together with Microsoft Dynamics conducted a survey of where Swedish companies and organisations stand today and where they are heading in their adaptation to the changed customer journey.

What does it take for organisations to succeed in meeting customers on a journey where there is no difference between the physical and the digital? The respondents to the survey were 405 Swedish marketing, sales and customer service executives. Below is an summary of the results of the survey:

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