Is there a marketing department of the future?

^{Auther: Karin Netzell}

What is the marketing of the future and how should the work be organized? Who's going to do what job and where in the organization will it belong? Will marketing even remain in the form that we know it today, or has it been transformed, merged or fully automated away as work? Advertising, advocacy, influencers, what is it? What do we even mean by today's marketing? Is it about creating awareness, commitment or conversion? And what roles will evolve out of the already wide spread between analysts, creators and customer experience managers?

There is a growing need to adapt skills, work methods and organizational structures to meet customers in the right way, in the right channels, at the right time. All to create satisfied customers, increased productivity and profitability. And in the long term it is about staying relevant and simply ensuring survival in fierce competition. So, what does the market department of the future look like? Has it moved inhouse, will it build a "Gig-house", it has been merged with sales in a smartketing department or will the marketing department remain at all?

To bring some clarity to the fog of the future, we ask those who sign up for our event in Malmö how they view the future of marketing. So, Malmö, share your future reconnaissance, and I'll see you on November 20th!

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